About US

is a house devoted to the making of beauty. Founded by Raghvi Sahdev, the house brings together formulation, development, manufacturing and packaging under one considered approach. We work with brands from the first idea to the finished product, giving equal importance to what a product is, how it is made, and how it is ultimately experienced. Our philosophy is simple good manufacturing is rarely visible, but always felt. In every formulation, texture, finish and detail, we pursue a quiet standard of precision and consistency.

OUR VISION To build a modern house of beauty manufacturing where knowledge meets craft, and an idea is given the quality to endure. RUMI ESSENTIALS exists for brands that believe a product should be more than made. It should be made with intention.